Based in Paris, Baylaucq will be responsible for expanding Itvs Ge’s business across France and Francophone territories. In his newly created role, Baylaucq will oversee the distribution of content from Tetra Media Studio, a production company acquired in February, across the region.
Tetra Media Studio has produced a flurry of popular drama series including “Un Village Français” and “Les Hommes de l’Ombre” (“Spin”).
“ITV has a very clear strategy to grow its international content business. Together with their international family of companies including Tetra Media Studio, ITV Studios produces world-class and high-quality award-winning content which French broadcasters are particularly fond of,” said Baylaucq, who will report to Dan Gopal, the executive VP of Emea distribution and global digital partners.
Gopal said that “the French-speaking market remains an important and growing region for