The Isa of the Day segment of SydneysBuzz resumes for the Cannes Film Festival 2015. ISAs, or International Sales Agents, help to bring films into global distribution by selling distribution rights to distributors worldwide.Topics include new trends in distribution and sales, inspirational success stories, film slates and more. A worthy read for any serious filmmaker looking to have a better understanding of the chain of business between producing a film and sharing it with the world.Kinology
was founded by its Managing Director, Grégoire Melin
in May 2008. This newly created sales entity represents some of the most ambitious and innovative European feature films starring international talent such as Jean-Francois Richet’s hit Public Enemy Number One, Olivier Dahan
’s My Own Love Song
, and Mathieu Kassovitz
Founder & President of Kinology Grégoire Melin
The company was created seven years ago, right before Cannes 2008.
I started EuropaCorp
with Luc Besson
Olange, a talented marketing person and now producer. I was in charge of international sales there, which was great because I worked on all these big franchises like Transformers and Taken
, among many others. I worked on about 60 films while I was there.Europa
was fantastic, and I’ll never be able to thank Luc and Pierre
enough for all the opportunities they’ve given me to meet great people and great directors, but there comes a moment when it gets hard to sell the films you didn’t choose yourself. That is why I created my company, Kinology
Gaellle Mareschi, head of International Sales & Development, is also coming from Europa
( she worked there after I left) and joined me in 2010. Since then, we have been working together and are the only two sales agents.
We work on 5-7 films a year, and it’s difficult to say which kind of projects we are choosing, because we work on concept films. For example, the first film which was very successful for us was “Buried”. We loved the script and immediately signed on the film long before it was shot. In Europe, it’s not financiers financing the film and then they are looking for a sales agent. It’s much more that the sales agents take the risk with the equity for the film in the beginning.
We’ve done many films like “Days of Grace”, “Heartbreaker”, and “Spring Breakers
”. Again, these are very eclectic but very concept-driven films. We don’t care whether it’s English or French. We were also the sales agent on “A Girl Walks Home Alone At Night
”. We love to launch unique visions with new or unique directors, and if I don’t think a film is right for us, I will not take it.
We love the distributors we are working with. I love this job, and going to market is really exciting because we know we are going to get countless meetings with people we love. We are also very hands-on when it comes to marketing.
Now we’re working on Terry Gilliam
’s Don Quixote
, and just came back from Spain after working with Terry – we aim to start shooting the film in August. This is an example of how we are very hands-on and try to really support the producers we are working with. Since we are working on very few films, it gives us time to go really in-depth. We know everything about the films, every crew person, every element, and are very close to the projects.
We don’t usually have that many films in Cannes, but this year we have films we really adore. Both are premiering at the festival. One is called “Mustang”, and we have a fantastic animation film that is winning prizes all around the world called “Mune” by Alexandre Heboyan