The unit of 21st Century Fox, controlled by Rupert Murdoch and his family, will on March 1 convene a day-long, off-the-record meeting on the lot of the company’s 20th Century Fox studio. Invitees include major advertisers and ad buyers, Fox Networks executives and a handful of other top TV-ad salespeople, according to two people familiar with the matter. The idea, these people say, is to get the industry talking about ways to solve some of its biggest problems, such as devising a new financial model for high-quality video programming while viewers increasingly migrate to on-demand streaming opportunities.
Fox, which has agreed to sell a significant chunk of its assets to Walt Disney in a $52.4 billion deal, competes fiercely with everyone from CBS to NBCUniversal. But all the players in the entertainment sector have flailed about for