“Happy Death Day
” has cause for celebration.
The latest from Blumhouse and Universal is leading the box office this weekend with $26.5 million from 3,149 locations. That puts it far ahead of “Blade Runner 2049,” which is skidding to $15.1 million during its second weekend at 4,058 locations, down 54% from its disappointing opening weekend.
A horror spin on “Groundhog Day
,” “Happy Death Day
” centers on Tree Gelbman (Jessica Rothe
) as a woman who wakes up to the same day — her birthday — every day, and is murdered every time. Christopher B. Landon directed the film based on a script by Scott Lobdell
. The film, which earned a B CinemaScore (good for a horror flick), particularly appealed to female and younger moviegoers — the audience was split 54% female, as opposed to 46% male, and 63% was under age 25. The release date was pegged to Friday the 13th
and the weeks leading up to Halloween.
“We’re obviously thrilled with the release,” said Universal