Isn’t May a little early to launch an Oscar campaign? Not anymore. These days, it seems old rules don’t apply. On Tuesday evening, Universal marketing turned its “Get Out
” DVD launch party into an ad-hoc awards event, inviting awards journalists to its Wisteria Lane backlot to celebrate Jordan Peele
’s horror comedy about suburbia gone very wrong.
At $174 million to date (and an expected $50 million bonus rolling out overseas), “Get Out
” is Blumhouse horror producer Jason Blum
’s highest-grossing film (and his second Oscar contender, after “Whiplash
”). And no one is more surprised to be in the awards conversation than breakout writer-director Peele
, who is developing seven more original ideas for his new Universal first-look deal. Chances are, he’ll get more than $4.5 million to make them.
Being in any awards race is “a little surreal to me,” Peele
told me. “I have a hard time accepting that’s part of the conversation.