The Dead Zone: Why Halloween Is One of the Worst Box-Office Weekends

  • Indiewire
Halloween is no trick or treat for theaters, which get rocks instead of candy every time. Last year, the Halloween weekend was the second-lowest grossing of 2016. In 2015, when October 31 fell on Saturday, it was the single worst. There’s a chance this year won’t reach the same depths; in the competition for the Most Awful Weekend of 2017, there’s those weekends right before Labor Day — and the traditionally wretched second weekend of December is still to come. Still, it will be weak with “Jigsaw” (the latest in the “Saw” franchise), “Suburbicon,” George Clooney’s poorly reviewed satire, and “Thank You for Your Service,” with Miles Teller as an Iraq War veteran.

Holiday weekends are a big deal for studios, but they can be tricky. Thanksgiving and Christmas are the easiest ones to deal with, and serve as the best time of year to reach older audiences and families. Independence Day
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