Football players get teased and shunned too.
As part of a continuing public-service campaign that typically features characters from its slate of original programs, NBCUniversal’s USA is expanding an annual effort it makes in conjunction with the National Football League to help young people who face prejudice and bullying.
For three years, USA has aired a one-hour documentary during Super Bowl weekend showing NFL players discussing personal stories of how they overcame discrimination. In the past, the program has not been sponsored, according to a spokeswoman for the network. But this time, General Motors
’ Gmc trucks will align itself with an expanded effort.
Starting Monday, December 2, USA Network
and the National Football League will feature a weekly on-air vignette and webisode series on charactersunite.com, an extension of the previous program. The digital content will lead into the third annual showing of “NFL Characters Unite
” on Friday, January 31, at 7 p.